Social Interaction ".....You can use social networking to do something that is really meaningful." - Edward Norton
Opportunities to Interact Socially
Extensive opportunities to interact with a variety of people are available to Real Estate Agents. They work collaboratively with others from various disciplines to get the real estate transaction to the closing table. Social networking opens the door for increased opportunities to meet potential clients. The novice Real Estate Agent will be encouraged to compile a list of his sphere of influence which can be a great source of business as he enters the profession. Additionally, the use of social media has become a viable avenue for Agents to reach potential clients, as well as market their services and their listings.
Competing Real Estate Agents, mortgage professionals, municipal and general building inspectors, attorneys, title company representatives, and contractors represent those that an Agent will interact with most frequently in the course of doing business. Building relationships with these professionals can also lead to referrals. Some Agents join a Business Networking International group where they obtain increased exposure to meeting people, learn tools to network more effectively and participate in meetings to share ideas, contacts and business referrals with other professionals.
The use of social media offers an easy, affordable and effective way for Agents to connect with their target audience and create brand awareness. The marketing possibilities using social media are endless. Agents can launch a business page and/or purchase targeted adds for a nominal fee on Facebook, tweet relevant real estate content via Twitter, post their credentials on Linkin, design infograms for Pinterest, connect with potential clients on Google+, write a blog, initiate a real estate related forum or launch a website. Social media assists Real Estate Agents in building and strengthening relationships while helping generate direct sales. Agents will also establish a reputation as a forward thinking entrepreneur by utilizing social media tools and strategies.
Competing Real Estate Agents, mortgage professionals, municipal and general building inspectors, attorneys, title company representatives, and contractors represent those that an Agent will interact with most frequently in the course of doing business. Building relationships with these professionals can also lead to referrals. Some Agents join a Business Networking International group where they obtain increased exposure to meeting people, learn tools to network more effectively and participate in meetings to share ideas, contacts and business referrals with other professionals.
The use of social media offers an easy, affordable and effective way for Agents to connect with their target audience and create brand awareness. The marketing possibilities using social media are endless. Agents can launch a business page and/or purchase targeted adds for a nominal fee on Facebook, tweet relevant real estate content via Twitter, post their credentials on Linkin, design infograms for Pinterest, connect with potential clients on Google+, write a blog, initiate a real estate related forum or launch a website. Social media assists Real Estate Agents in building and strengthening relationships while helping generate direct sales. Agents will also establish a reputation as a forward thinking entrepreneur by utilizing social media tools and strategies.
